By Rotation
Peer-to-peer fashion rental — lend designer/occasion wear from your wardrobe.
Monthly earnings
£0–£300/mo
Startup cost
£0
Time per week
1-4 hrs
Difficulty
Medium
Earnings are estimates from published sources. Difficulty is our rating: needs some basic skills, setup or patience.
The basics
What it is and how it works
List items with photos, approve rental requests, post or arrange collection, clean on return. Lender commission applies (By Rotation FAQ cites 15% on rentals). Payout to wallet/balance after completion; withdrawal minimum applies (£30 commonly cited in FAQ).
Where the money comes from
How the model works
- You list what you own
- Renters pay to borrow it
- The platform pays you, minus its fee
Honest numbers
What you could realistically earn
Depends on wardrobe value and demand. Occasional-wear lenders may earn tens to low hundreds per month in peak wedding season; quiet months earn little. Platform does not guarantee income.
Earnings scenarios (illustrative)
- Getting started · the published low end£0
- Steady · midpoint of the range£150
- Committed · the published top end£300
Illustrative only, using the published range for By Rotation (£0–£300 a month). The yearly view simply multiplies by 12. It is not a forecast: real results vary and many people earn less.
Step by step
How to get started
- 1
Download By Rotation and create a lender profile
- 2
List 3+ photo items with clear descriptions and rental price
- 3
Approve requests and ship/collect
- 4
Get paid after rental completes; withdraw when above minimum
- Start on byrotation.com →
Costs
15% lender commission (per By Rotation fees FAQ); cleaning; postage if not collected
Restrictions
Item quality expectations; HMRC reporting thresholds may apply; age/account rules
Risks and catches
Damage/loss disputes; cleaning time; slow demand for non-occasion pieces
Sources
- https://byrotation.com/how-it-works
- https://faq.byrotation.com/hc/en-gb/articles/9303708472093-Renter-Lender-and-Buyer-Fees
Last checked: 9 November 2026. Terms change, so always check the platform before you sign up.
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